The Ten most reputable countries according to Forbes- check Nigeria’s position on the ranking

What makes a country reputation?

Events that make front-page news play a big role, as do economic and environmental conditions and so much else.

Consciously or unconsciously, people rely on these reputations when deciding where to set up a business, where to live and where to travel on vacation.

“Reputation determines whether people support a country through their behaviors. Good reputation means more exports, more investments, more people coming to visit,” says Nicolas Georges Trad, chief operating officer at the Reputation Institute, a reputation measurement and management services firm.

What should shock no one, however, is that Sweden has claimed the No. 1 spot and appears in that position for the second year in a row

“It’s no wonder Sweden is No. 1, because it’s done an incredible job of telling its story.” An initiative called “Sharing Sweden” that were crafted by the Swedish Institute, a government agency whose aim is to shape perceptions of the country overseas. “Sharing Sweden” explores everything from what the nation is doing to improve accessibility for people living with disabilities to how to work or run a business in the country. “Sweden has done well communicating through one team, and that is super difficult to do,” Georges Trad says. “Many countries have challenges with messages being thrown out there.”

Carefully crafted narrative aside, the way Sweden cares for its citizens tells a story all on its own.

The nation has long been lauded for its universal healthcare system and its commitment to gender equality makes it one of the best in the world for gender pay parity, with Swedish women making 82 cents for every dollar earned by their male counterparts. Countries that are also doing well at closing the gender pay gap are Switzerland, Norway, Finland and New Zealand, which ranked No. 2, No. 3, No. 4 and No. 5 on this year’s list.

And perhaps even more impressive is that the leaders of Norway and New Zealand are female—prime ministers Erna Solberg and Jacinda Ardern, respectively. 

When measuring a country’s reputation, RI considers whether the nation in question has an advanced economy, an appealing environment and an effective government.

In the past, characteristics such as beauty, culture, friendliness and lifestyle have played a central role in determining the general public’s perceptions, but this year another factor has emerged as a driving force.