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Chinese Smartphone Oppo expands into UAE through Lulu deal

Chinese smartphone giant Oppo is expanding its presence in the region with the announcement of new distributors for its products.

The company said a new partnership with Lulu in the UAE marks the beginning of a relationship that will evolve to cover the GCC.

In addition to retail presence, Lulu will work with Oppo by providing marketing support in several GCC countries, a statement said.

Andy Shi, president of Oppo Middle East and Africa, said: “We are thrilled to enter into partnerships with prestigious brands such as Lulu Hypermarket. This new collaboration will help to take Oppo further across the region, by placing our smartphones in some of our consumers’ favorite retail locations.

“This growth signifies the success of our brand in the GCC and sets the stage for continued evolution of Oppo in this exciting and promising market.”

The deal follow a move by Oppo to establish its regional headquarters in Dubai, which was also the location selected for the first international launch of the new Oppo Reno series.

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